Link building is an essential part of SEO. It’s not the only ranking signal, but there is a clear correlation between the number of high-quality backlinks and the page’s search engine rankings. This expansive guide will steer you through understanding what link building is, why it’s important for your digital marketing strategy, and how to get started!

There are a number of ways to build links, and each one comes with its own benefits and drawbacks. In general, the best approach is to focus on creating something valuable for your audience. If you do this well, you’ll find that your content will naturally attract links, and you won’t need to invest as much time in outreach. Source https://saketwahi.com

How to Earn Natural Backlinks for Your Website

For example, a business that is capable of performing extensive research and surveying their audiences could create an in-depth report or whitepaper that their audience will want to share with their network. Similarly, a business that offers financial services can create a tool to help their customers manage their savings or mortgage payments. This kind of in-depth resource can provide value to your audience and build trust in your brand, which will ultimately lead to natural links.

Another way to build links is through competitor research. This can be as simple as identifying the topics that competitors are writing about online and identifying any gaps or opportunities for new, valuable content. For example, if a competitor writes about a new industry development but doesn’t include any details on how it works, you could write an in-depth blog post that fills this gap and positions you as an expert in your field.…